Tourism Works
In celebration of this year's 27th Annual National Tourism Week, May 8–16, the Annapolis & Anne Arundel County Conference and Visitors Bureau (CVB) invites you to Get to Know Your Hometown Visitors Bureau and to learn how the efforts of the Visitors Bureau impacts the local residence the social and economic conditions in the community.
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A-RAP-POLIS, the Movie
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Get to Know Your Hometown Visitors Bureau
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Did you know that for every four people who inquire about Annapolis & Anne Arundel County, three of them come to visit? The CVB staff members answering the visitors' queries are on the front lines of tourism, and they have plenty of backup. The CVB's print advertising, billboards, television and radio ads, online resources, and other media make it possible for us to tell the world about our unique and historic corner of the world. And 64 percent of visitors remember seeing our ads—which means that tourism advertising works.
In fact, tourism promotion is a revenue generator, not a cost, to taxpayers. It pays for itself—and other programs—by attracting visitors to the city and county. In FY 2005/2006, ad-driven visitors who sought information from our CVB spent $11.6 million, $500,000 of which was tax revenue. In other words, for every dollar allocated to tourism advertising, $3.41 was returned to the county.
Visitors who see ads and then conduct their own research (for instance, on the Internet) spend even more of their disposable income here---$248 million on their trips, which brought $6 million to the county in tax revenue. Comparing this revenue to the total marketing budget of the CVB shows that the county receives a $7 return for every $1 spent. That's a pretty impressive return on investment (ROI).
Browse around for more information about how tourism works for Annapolis & Anne Arundel County. The evidence is abundant; the rewards are calculable.
About National Tourism Week:
Travel has the power to change lives. From May 9 - 17, hundreds of cities, states, and businesses across the nation will celebrate the valuable effect tourism has on our economy and our world. Learn more!
Celebrate the Arts!
To recognize the vital role that art galleries play in attracting tourists to the destination and to encourage appreciation of the many fine restaurants that heighten the appeal of Maryland’s capital city, the AAACCVB will host a Celebrate the Arts exhibit at the 26 West Street Visitors Center. Artwork from AAACCVB member galleries will be on display at the Visitors Center from May 9-17. Click here to view the list of participating Galleries.
Have Lunch on the AAACCVB
The first 50 Annapolis and Anne Arundel County residents who come to the Visitors Center with proof of their residency and a signed and completed form demonstrating that they have visited at least three galleries during National Tourism Week will be invited to Have Lunch on the AAACCVB. They will be presented with a $20 gift certificate to one of the following restaurants compliments of the AAACCVB: Middleton Tavern, O’Brien’s Oyster Bar, Galway Bay, Rams Head, Punk's Backyard Grill, Sam's on the Waterfront, Stoney River Legendary Steaks, Boatyard Bar & Grill, Osteria 177, Gordon Biersch Brewery, West End Grill, and Breeze.
