ADVERTISING & PROMOTION
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Website Traffic:
| WEBSITE | FY 19 | FY 20 | YoY GROWTH |
|---|---|---|---|
| VisitAnnapolis.org | XXX | XXX | XXX |
| ExperienceBWI.com* | XXX | XXX | XXX |
| WeddingsinAnnapolis.com | XXX | XXX | XXX |
| AnnapolisDiscovered.com | XXX | XXX | XXX |
| MeetinAnnapolis.com* | XXX | XXX | XXX |
| All Websites | XXX | XXX | XXX |
GROUP SALES
Meeting Planner Events & Attendance
| DATE | EVENT NAME | NUMBER OF ATTENDEES |
|---|---|---|
| February 20 | Philadelphia Meeting Planner Lunch | 3 |
| February 27 | Sports Night | 31 |
| March 25 | NY/Long Island Meeting Planner Event | CANCELLED DUE TO COVID-19 |
Group Assists
Partner Meetings/Calls/Site Visits
| DATE | PROSPECT | TYPE |
|---|---|---|
| 1/10 | Surgical Care Affiliates | Conference |
| 1/13 | Maryland Department of General Services | Conference |
| 1/29 | New York and Co | Conference |
| 2/13 | CRUSA Annual Allied Member Meeting | Site Visit |
| 3/3 | USA BMX | Conference |
International Media and Internal Communications
Media Involvement:
- 2 Press Trips*
- 2 Journalists Hosted
- 12 Media Assists
- 1 International Media Missions**
Generated Media Coverage
| COVERAGE | HEADLINE | PUBLICATION | NUMBER OF PARTNERS FEATURED |
|---|---|---|---|
| Domestic | Maryland Insights - February 12, 2020 | Maryland Insights | 1 |
| International | The USA 50/50 Challenge | The USA 50/50 Challenge | n/a |
| International | The USA 50/50 Challenge: Top Ten Towns | The USA 50/50 Challenge | n/a |
| International | L'actualite du Torisme en France et a I'international | La Quotidienne.fr | n/a |
| Domestic | A Visit to Annapolis | Early American Life Magazine | 19 |
| Domestic | Annapolis, Maryland... Something for Everyone! | Nightwire Magazine | 8 |
| International | The Capital Region's Intriguing Surprises | Essentially America | 3 |
| Domestic | Spring Break Idea: Baltimore & Annapolis | Triad Moms on Main | 6 |
| Domestic | There is no plan for this thing | The Capital Gazette | n/a |
| Domestic | Time for one more meal out until Coronavirus pandemic ends | The Capital Gazette | 6 |
| Domestic | New & Noteworthy for Annapolis in Spring 2020 | Travelore Report | 12 |
| Domestic | 7 Radio Interviews | WNAV Radio | 59 |
* March press trips for 1 freelance journalist and 5 french journalist cancelled due to COVID-19 **March CRUSA German Media Mission cancelled due to COVID-19
Owned Communications
Articles Produced and partners featured on Annapolis Discovered, ExperienceBWI and Weddings In Annapolis
| FY20 Q1 | FY20 Q2 | FY20 Q3 | QUARTERLY GROWTH | |
|---|---|---|---|---|
| Articles Produced | 34 | 55 | 64 | +16% |
| Number of Partners Featured | 68 | 163 | 210 | +29% |
Social Media Community
Social Media Community for Visit Annapolis, ExperienceBWI, Weddings In Annapolis, and Annapolis Discovered.
| FY 19 | FY 20 | YoY GROWTH | |
|---|---|---|---|
| 99,915 | 120,383 | +20% | |
| 20,191 | 22,243 | +10% | |
| 10,987 | 11,249 | +2% | |
| 6,900 | 12,400 | +80% | |
| All Sites | 113,715 | 151,469 | +20% |
Partnerships
To learn about how to take advantage of marketing opportunities with Visit Annapolis & Anne Arundel County on our collection of websites and in our Visitors Center, please contact Christine McNichols at (410)-280-0445 ext. 311 or at cmcnichols@visitannapolis.org
| FY 19 | FY 20 | YoY GROWTH | |
|---|---|---|---|
| Net Sales* | $53,525 | $48,982 | -8% |
Visitor Services
Hosted Online Learning and Virtual Presentations for volunteers, featuring our partners. Each segment in this series focuses on a different area of interest, i.e. food, history, art, lifestyle and maritime, and features virtual presentations from our partners, keeping our volunteers engaged and ready to promote when we start welcoming visitors back to the destination. Please contact Tatiana Wells at twells@visitannapolis.org if you would like to showcase your business in this series.
| YTD FY 19 | YTD FY 20 | YoY GROWTH | |
|---|---|---|---|
| Visitor Count | 109,370 | 122,865 | +12% |
| Brochure Fulfillment | 37,239 | 39,385 | +5.7% |
