ADVERTISING & PROMOTION

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Website Traffic:

WEBSITE FY 19 FY 20 YoY GROWTH
VisitAnnapolis.org XXX XXX XXX
ExperienceBWI.com* XXX XXX XXX
WeddingsinAnnapolis.com XXX XXX XXX
AnnapolisDiscovered.com XXX XXX XXX
MeetinAnnapolis.com* XXX XXX XXX
All Websites XXX XXX XXX

GROUP SALES

Meeting Planner Events & Attendance

DATE EVENT NAME NUMBER OF ATTENDEES
February 20 Philadelphia Meeting Planner Lunch 3
February 27 Sports Night 31
March 25 NY/Long Island Meeting Planner Event CANCELLED DUE TO COVID-19

Group Assists

Partner Meetings/Calls/Site Visits

DATE PROSPECT TYPE
1/10 Surgical Care Affiliates Conference
1/13 Maryland Department of General Services Conference
1/29 New York and Co Conference
2/13 CRUSA Annual Allied Member Meeting Site Visit
3/3 USA BMX Conference

International Media and Internal Communications 

Media Involvement:

  • 2 Press Trips*
  • 2 Journalists Hosted
  • 12 Media Assists
  • 1 International Media Missions**

Generated Media Coverage

COVERAGE HEADLINE PUBLICATION NUMBER OF PARTNERS FEATURED
Domestic Maryland Insights - February 12, 2020 Maryland Insights 1
International The USA 50/50 Challenge The USA 50/50 Challenge n/a
International The USA 50/50 Challenge: Top Ten Towns The USA 50/50 Challenge n/a
International L'actualite du Torisme en France et a I'international La Quotidienne.fr n/a
Domestic A Visit to Annapolis Early American Life Magazine 19
Domestic Annapolis, Maryland... Something for Everyone! Nightwire Magazine 8
International The Capital Region's Intriguing Surprises Essentially America 3
Domestic Spring Break Idea: Baltimore & Annapolis Triad Moms on Main 6
Domestic There is no plan for this thing The Capital Gazette n/a
Domestic Time for one more meal out until Coronavirus pandemic ends The Capital Gazette 6
Domestic New & Noteworthy for Annapolis in Spring 2020 Travelore Report 12
Domestic 7 Radio Interviews WNAV Radio 59

* March press trips for 1 freelance journalist and 5 french journalist cancelled due to COVID-19 **March CRUSA German Media Mission cancelled due to COVID-19

Owned Communications

Articles Produced and partners featured on Annapolis Discovered, ExperienceBWI and Weddings In Annapolis

FY20 Q1 FY20 Q2 FY20 Q3 QUARTERLY GROWTH
Articles Produced 34 55 64 +16%
Number of Partners Featured 68 163 210 +29%

Social Media Community

Social Media Community for Visit Annapolis, ExperienceBWI, Weddings In Annapolis, and Annapolis Discovered.

FY 19 FY 20 YoY GROWTH
Facebook 99,915 120,383 +20%
Instagram 20,191 22,243 +10%
Twitter 10,987 11,249 +2%
Pinterest 6,900 12,400 +80%
All Sites 113,715 151,469 +20%

Partnerships

To learn about how to take advantage of marketing opportunities with Visit Annapolis & Anne Arundel County on our collection of websites and in our Visitors Center, please contact Christine McNichols at (410)-280-0445 ext. 311 or at cmcnichols@visitannapolis.org

FY 19 FY 20 YoY GROWTH
Net Sales* $53,525 $48,982 -8%
*due to COVID-19, the last recorded payment was received on 3/12. Therefore, additional payments may have posted since.

Visitor Services

Hosted Online Learning and Virtual Presentations for volunteers, featuring our partners. Each segment in this series focuses on a different area of interest, i.e. food, history, art, lifestyle and maritime, and features virtual presentations from our partners, keeping our volunteers engaged and ready to promote when we start welcoming visitors back to the destination. Please contact Tatiana Wells at twells@visitannapolis.org if you would like to showcase your business in this series.

YTD FY 19 YTD FY 20 YoY GROWTH
Visitor Count 109,370 122,865 +12%
Brochure Fulfillment 37,239 39,385 +5.7%