Advertising & PromotionSpecial Promotions:Annapolis Restaurant Week: The Restaurant Week site received 8,533 visits as a result of a Facebook Ad campaign, digital banner placement and radio placement in Baltimore. Over 400 entries were captured during a 5-day Sweepstakes Giveaway for $50 gift card for various local restaurant.
NHL Stadium Series: To help cross promote ticket sales and overnight accommodations for the March 3rd game at NMCMS a Facebook Ad campaigns ran in both Toronto and Washington fan markets. Ten Hotels offered special overnight packages that were promoted in the Toronto, DC and Northern Virginia area via social and digital banner placement. This promotion attracted 6,327 fans to the hotel page.
BWI-Park, Sleep & Fly: The Park, Sleep and Fly package campaign was continued. Throughout FY18 Q3, the packages were promoted via Facebook Ads, Standard Digital and Re-targeting Digital. The promotion attracted over 10,000 visitors to the P, S & F deal page.
Annapolis Film Festival: Google and Facebook campaigns attracted over 12,000 visits to the Film Festival page on Visit Annapolis. This was the number one visited page on the site during the month of MarchBroadcast/Digital/Banner Placements:AAA Connections Newsletter Baltimore Magazine Eye On Annapolis Preservation eNews Multiview (Weddings, Leisure, Meetings, BWI) NHL Stadium Series; BWI Deals & Specials Annapolis Restaurant Week Google/Facebook for Leisure/Meetings/BWI/Weddings/Explorer/Foodie/HistorianPrint Placements:Leisure: AAA World; Cary Magazine; Columbus Monthly; Preservation; Philadelphia Magazine; USA Today Black History Month; Visit Baltimore; UpStArt Magazine
Hotels at BWI: Visit Baltimore; Southwest Air Magazine
Meeting/Sports: Convention South; Cvent Magazine; Mid Atlantic Events; Sports Destination Management; Visit Baltimore Meeting & Event Planner Guide
Weddings: Baltimore Bride; Premier Bride; Washingtonian Bride & Groom; The Knot (VA/DC/MD/NJ/PA/DE/NY)Website Enhancements & EngagementWebsite analytics showed increases in all website platforms, compared to the same period last year.Website Analytics VisitAnnapolis.org, visitannapolis.org, MeetInAnnapolis.com, and Blog Sites TheHotelsAtBWI.com WeddingsInAnnapolis.com Social Media
VisitAnnapolis/FoodieAnnapolis/HistorianAnnapolis/ExplorerAnnapolis
| Followers/Fans as of March 31, 2018 | |
|---|---|
| 96,713 | |
| 14,684 | |
| 10,432 |
Group SalesThe sales department confirmed 41,368 total room nights booked YTD.Sales Activities Industry Events: U.S. Lacrosse LAXCON; Destination International Destination Showcase; Cvent Elite Meetings Alliance; MPI Philadelphia Chapter Bowling Event
Sales Activity: VAAAC 6th Annual Sports Night; Philadelphia Meeting Planner Luncheon
Site Visits: Almac Group; Shareholder Services Association; The American Society of Mechanical Engineers; American Association of Motor Vehicle Administrators
Group Sales Assists: Group Sales assisted with 1 sports group, 2 tour and travel, 7 wedding/social, 3 reunions, 12 conferences and arranged 1 CRUSA itinerary
Quarterly Booking Comparison - 2017 vs. 2018
| Jan - Mar 2017 | Jan - Mar 2018 | YTD FY 17 | YTD FY 18 | |
|---|---|---|---|---|
| Rooms | 7,732 | 4,201 | 46,131 | 41,368 |
| Jan - Mar 2017 vs. 2018 | YTD - FY 17 vs. FY 18 | |
|---|---|---|
| Variance | -45% | -10% |
Public Relations & Communications Pitched Annapolis and Anne Arundel County to 20 French journalists during Capital Region USA Media Mission in Paris.
Hosted two press trips: Louise Pepper, KBC PR and Marketing, Capital Region USA’s UK agency; Ohio-based journalist Doug Bardwell, Medium.com.
Assisted an additional 30 journalists, including representatives from: USA Today’s GoEscape Mid-Atlantic; Money Magazine; Mid-Atlantic World; U.S. News & World Report; Going Places; Travel Channel; Parents Latina; Home & Design Magazine; Bento for Business; Baltimore Times; Mid-AtlanticDayTrips.com; Mid-Atlantic Events Magazine; TripVeel; Cottage Journal; Meetings Today; American Legion Magazine; Wise Bread; Time Out DC; Chesapeake Family Magazine; and blogger Kelly Stilwell.
Disseminated 5 New Releases: National Travel and Tourism Week; London Town Camellias; Arts in Annapolis; Black History Month; 2018 Major Events Calendar.Media Coverage Yielded
| Mentions | Audience Reach | Publicity Value | |
|---|---|---|---|
| Jan-Mar 2017 | 406 | 1.1 B | $532.5K |
| Jan-Mar 2018 | 679 | 945.2M | $662M |
| Variance FY 17/FY 18 | -56% | -15% | 59% |
PartnershipsNew partners/members: 10 new businesses were added as partners/members in FY18 Q3 - Fleet Annapolis; Hilton Garden Inn Downtown; Guinness Open Gate Brewery; Safe Ride/Annapolis First Class Transportation; Kate Fine Art Wedding Photography; Country Inn & Suites BWI; Seaglass House Rental; La Quinta BWI; Annapolis Traditional Dance; and Anchored Inn at Hidden Harbor Marina
Quarterly Summary: The primary focus of FY18 Q3 was collecting payments and resending invoices to existing partners, analyzing current CRM database for accuracy, and making appropriate changes that feed data into the VisitAnnapolis.org, TheHotelsAtBWI.com, and WeddingsInAnnapolis.com websites.
Towards the end of FY18 Q3, a new partnership plan was put in place, and moving into FY18 Q4, the focus will be on the weddings market; engaging with and creating relationships with wedding vendors, cleaning up inaccurate data and populating WeddingsInAnnapolis.com with new (free) content.Visitor Services
| Visitor Count | |
|---|---|
| Jan-Mar 2017 | 14,512 |
| Jan-Mar 2018 | 15,641 |
| Variance FY 17/FY 18 | +7.8% |
