FY20 Research Reports
Visit Annapolis & Anne Arundel County (VAAAC) contracted Rockport Analytics (an Anne Arundel County firm) to conduct two research projects for the organization in 2019.
The first was to measure and analyze the full economic contribution that visitors make to the Anne Arundel County economy. The study covered the 2017-18 calendar years with a focus on 2018 and the changes in tourism performance between 2017 and 2018. The analysis seeks to translate the contribution made by visitors to Anne Arundel County and Annapolis GDP, jobs, wages, and tax receipts.
The second project implemented an independent research study based on primary data collection to assess the current visitor profile and sentiment. The goal of this study was to assess the current visitor profile and sentiment. Data from visitors were collected through an in-person intercept survey administered by VAAAC staff and volunteers from April 24, 2019 to October 31, 2019. Visitors were intercepted at the Annapolis Visitor Center, City Dock, and other parts of downtown Annapolis.
Please download the executive summary and full report of each project below.