Vision, Mission, & Values

We believe that our core beliefs should guide Visit Annapolis & Anne Arundel County into the future of hospitality and tourism. 



Travel that transforms lives.


To foster a welcoming destination and promote tourism on behalf of our visitors, partners, and community.


  • Inclusivity: We welcome all people to our destination and promote inclusivity in our work.
  • Stewardship: We hold ourselves accountable as stewards of our community and resources.
  • Audacity: We embrace bold action to drive meaningful, just, and equitable impact.


a pin graphic with our VAAAC logo in the background

Explore our core beliefs and our strategic principles guiding us on our path to making Annapolis and Anne Arundel County the best place for all.

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