What We Do
Fueled by lodging taxes, cooperative advertising, and grants, Visit Annapolis & Anne Arundel County promotes and develops the region as a premier vacation, meeting, sport, and group destination.
Annapolis was the 2023 host city for Capital Region USA's Global Travel Exchange. Photo: William Paca House, Annapolis, MD.
OUR ROLE
In Destination Marketing, our team promotes the region and its offerings through targeted tourism-focused public relations, sales, and marketing strategies. We sponsor and attract a variety of sports events, gatherings, meetings, and festivals to draw leisure, business, and group travel from more than 50 miles away. Additionally, we create marketing and advertising co-ops and other promotional initiatives to amplify the voices of our industry partners. By encouraging overnight stays through our campaigns, we stimulate spending and strengthen the local economy.
In Destination Management, our team collaborates with the community—elected officials, tourism partners, and other stakeholders—to enhance experiences for visitors, residents, and partners. We develop new tourism opportunities and address issues beyond typical tourism concerns, including infrastructure improvements, parking, wayfinding, workforce, safety, and the overall visitor experience. Through partnerships, we aim to exceed the expectations set by our marketing efforts and surpass our destination’s advertised promises.
Our 2023 marketing blitz takeover of the Washington, DC Metro Station.
JOIN OUR ADVENTURE
We welcome Annapolis and Anne Arundel County hospitality and tourism industry partners to join our mission, serving as the influential voice of visitors and advocate for the industry and community.
Our approach is nothing short of transformative, creating a visitor experience that surpasses expectations with holistic and intentional strategies. We create dynamic opportunities for our partners through tailored marketing initiatives, as well as focus on increased accessibility and mobility across the entire region.
Partnering with us not only opens doors for growth but allows for collaboration with tourism businesses and organizations throughout the region. And the best part? There's no cost to join us; you choose the opportunities that best align with your priorities or budget.
Your journey begins at VAAAC.org.
THE ANNUAL EVENT
The Annual Event
Each January, Visit Annapolis & Anne Arundel County hosts its Annual Event, a celebration of achievements in tourism marketing and development. This gathering brings together stakeholders, partners, community members, and more to reflect on our progress. Stay tuned for the 2025 Annual Event.